Advertising your insurance products often feels like a daunting task, right?
More so for individual brokers or smaller insurance agencies who may be feeling consumed by the daily tasks of running a business. Besides, with unclear information from old advertising strategies, it’s often exhausting to grasp if your promoting efforts are rewarding. Yes, traditional insurance marketing services such as banners, newspaper ads, spam, or the occasional tv-ad will appear to be an excellent investment.
But it is often unclear what percentage of consumers are seeing those ads and converting to sales. However, if well implemented, an insurance marketing campaign can offer all this information for your benefit.
An insurance marketing campaign will give you up to the minute information on what percentage of individuals visit your website, how many are reading your content, or connecting with you through social media.
While digital marketing for insurance is a huge playing field, the plan isn’t a random assortment of ideas, No. It’s a rather comprehensive strategy. As you read below, you’ll realize the most profitable methods and online insurance marketing concepts that the professionals use to draw in new clients, differentiate your whole, and retain existing policyholders.
Hopefully, you’ll leave with a deep understanding of today’s customer and the way to use digital marketing to convert them into womb-to-tomb customers.
How To Market Insurance using Digital Marketing Strategies
But first, what’s digital marketing?
Digital marketing uses the Internet and online-based digital technologies such as computers, mobile phones, and different digital media platforms to push products and services to potential online lookers. Digital platforms are becoming more intertwined with marketing plans and your everyday life.
Additionally, with more people preferring the digital space instead of visiting physical offices, digital marketing campaigns became rife. Using combinations of content marketing Search Engine Optimization (SEO), e-commerce marketing, Search Engine Marketing(SEM), influencer marketing, data-driven promoting, content automation, campaign marketing, social media marketing/improvement, email marketing, show advertising, and e-books.
Digital Marketing extends to other digital media channels, such as your tv set, cell phones (SMS and MMS), callback, and on-hold mobile ring tones.
With a better understanding of digital marketing, how can you use it for marketing in insurance convert online traffic into policyholders?
- Websites Revamp
- Optimize SEO
- Lead Magnets
- Review on Authority websites
- Provide valuable content
- Use Referrals
- Email Marketing
- Interactive Widgets
- New and Old School Ads
- Contribution to social media
- Effective customer service
- Seminars and webinars
- Buy ready prospects
- Marketing Your Content
- Networking
The digital marketing tools listed above are an exhaustive way for you to boost sales and propel your insurance agency to greater heights. Some may be done inhouse and give rewarding results. However, others call for a digital marketer’s advice. Digital marketing is not an easy task, especially for small business owners.
Now to the details of each digital marketing tool and how your agency stands to benefit.
Website Revamp
Topping the list, of course, is your website.
It represents the pearly gates into your online business.
You could call it your online gate pass. Your website digital card builds confidence and value to new prospects. It’s the glue that sticks and holds them there.
Research indicates that around 70-80% of recent customers look up insurance agencies online before contacting them for a buying deal. If a prospective buyer can’t notice you online, you are losing money.
The below list will help you drive traffic and reach your desired audience;
Direct Branding
Your website has to show what sets your insurance agency apart from the rest. Clear branding begins from your insurance logo on social media platforms. Make sure it relates and represents you well to the insurance services. The logo image you decide on should speak your brand, regardless of who sees it.
Your About Page
An about page is your bragging page. It allows your visitor to learn more about your insurance agency. How it all started and why becoming part of your insurance company the best thing after sliced bread. Use this page to sell yourself, win over clients by ensuring they feel you’re the insurance agency or brokerage for them.
Don’t forget to flaunt what sets you apart from the other insurance agencies. Besides, the marketing of insurance products doesn’t have to be vague and complicated. Make your language more engaging and use customer dialect for s deeper connection.
How to Reach You
Always make sure all the details on this page are updated and correct. Give your potential customers all your contacts, such as email, telephone number, and address. Additionally, ensure your local listing is SEO optimized with correct data.
Solid Concrete Amazing Content
Blogs, webinars, whitepapers, and videos are content you should use subtly to flaunt your experience and how beneficial your insurance agency can help the viewer and reader. This can be the proper resource for the content your prospects and customers crave. further get into custom content like branded postcards, newsletters, brochures, and business cards to make it more personal for your targeted audience using digital insurance marketing
Optimized for Mobile Users
57 % of users run away from the poorly designed mobile website. Give the user a computer experience packaged for the mobile phone. When this microwave generation has to scroll to the left and then right, they are gone so fast. Besides, a mobile-friendly website boosts your SEO.
Optimize Your SEO
In the internet corridors, Search engine optimization is the fat kid of online traffic.
If you want to receive mind-blowing traffic and rank on top pages on search engines? Then marketing strategy must be buttered well with SEO.
Carry out an audit of each on-page and off-page optimization on your web site. Mix this strategy with your content digital marketing strategy, and you’ll have an award-winning lead generation campaign.
Research keywords with high search volume from your target online insurance shoppers. Use tools like Ubersuggest, Google Keyword Planner, Buzzsumo, and KWfinder to seek out what potential policyholders are looking for on the worldwide web. Long-tail keywords are a gem. Use them to target other leads from other insurance agencies.
Optimize your SEO Search engine optimization is the foundation of online traffic. Want to get a lot of traffic and rank higher on search engines? Perform on-page and off-page optimization on your website. Link this strategy with your content marketing strategy, and you will get a successful lead generation campaign. Research the search keywords your target audience use to search for insurance online and have them in your insurance marketing plan.
Use research tools such as Google Keyword Planner, Ubersuggest, KWfinder, and Buzzsumo to find out what your audience is searching for online. Similarly, use long-tail keywords to attract users that other insurance companies may not target.
Lead Magnets In Insurance Digital Marketing
Unless it’s worth it, online visitors will never stay on the page for too long.
You want to keep your visitors as long as possible so that they can take further steps.
Lead magnet digital marketing strategy prompts visitors to provide their contact information in exchange for something of value.
Examples of lead magnets include courses, webinars, reports, VIP quotes for exclusive events, and other content items of obvious value.
Review on Authority websites
After creating a great website that explains everything lists your company on a reputable review site. Many agents posted their assessments and recommendations and then stopped. However, today’s consumers are very savvy and want to know what the third party is saying. By listing on trusted review sites, you can add more levels of credibility to your brand. Make sure your company is listed on Yelp, Pushpin, Google My Company, etc.
Provide valuable content
Delivering high-quality content is critical to the success of any online business. As an insurance agency, providing informative, educational, and entertaining digital content can help engage potential customers and show them why they need to do business with you. People search the Internet for answers and meaningful information. Create informative content to position your business as a comprehensive resource for people to address their insurance issues.
Market your content If you can’t market, creating useful content won’t help. What’s the point if no one is reading your content? Research multiple strategies for promoting your content. Reach out to influencers or guest posts on well-known websites to return backlinks to your website.
Use referrals For Digital Marketing
Referral programs can be reliable lead generators if they are well structured to look for low-quality leads. The only thing that distinguishes referrals from other strategies is that the upcoming traffic belongs solely to your niche. This makes it easy to turn them into high-quality leads.
Referral programs can be traditional email or internet solutions. Whichever plan you choose, build it to help you achieve your lead generation goals.
Email Marketing
Email marketing may be one of the oldest digital marketing tools in your box, but it’s also one of the most effective insurance marketing tools available. Since 80% of leads don’t lock up on the first contact, effective email marketing is a key part of any lead generation marketing plan.
Interactive Widgets
Some people would instead help themselves than spend time contacting the support department. According to research, 70% of customers prefer to use the company’s website to answer questions. Therefore, please consider installing interactive widgets on your website to prompt visitors to help themselves. For insurance companies, tools such as quote generators and calculators can effectively generate sales leads.
Integrated video marketing is becoming more critical, which means that digital marketing insurance agents must have a detailed understanding of this media. Most people are using smartphones and tablets to search online. These users find that videos are more attractive than written content. There are many signs that video is bound to take the world by storm in content digital marketing.
New and Old School Ads
Digital marketing has endless potential for generating leads. However, when it comes to the insurance industry that mostly caters to non-internet oriented people, offline insurance marketing methods are also worth considering.
Traditional advertising methods are still important as many people always look at the press and other offline channels. To cater to this significant market base, use various conventional advertising strategies that you think to work for you. These can be press, radio, television, and billboards.
Contribution to Social media/Forum
Global social media users in 2019 were 3.484 billion. That’s a massive number of potential customers waiting for your message. Regularly collaborate on social media, as well as on forums where people interested in insurance matters gather. Social media is a goldmine for potentially lost customers.
Effective Customer Service
Excellent customer support can help you generate leads in several ways. You can use call tracking software to track the details of your leads. Offer free support and guidance to prospects and follow up on them.
For example, you can have live chat software on your site where visitors can interact with a staff member 24/7, or use an email marketing platform to nurture these customers. Digital marketing offers your customers immediate support, unlike old school marketing, where they relied on one person to handle insurance queries and challenges.
Seminars and Webinars
There is not much difference between a webinar and a seminar, but the webinar is held on the Internet, not as a class, and as an interactive meeting.
Use online seminars and webinars where online marketing agents can provide potential customers with necessary information about the value of digital marketing insurance agency.
Buy Ready Prospects
Buying insurance leads is not a bad idea, especially if you are starting. By purchasing, you will effortlessly acquire instant leads while establishing a lead generation strategy. Companies like InsuranceLeads will sell you potential customers, and you can follow up on them.
For an insurance company to succeed, it needs to flood in leads continually. Establishing an online presence is the best way to generate qualified leads. After acquiring these qualified potential insurance customers, it is essential to manage them effectively. Using the sales lead management system can maximize the role of sales leads.
Marketing Your Content
Market content If you can’t market, creating useful content won’t help. What’s the point if no one is reading your content? Research multiple strategies for promoting your content. Reach out to influencers or guest posts on well-known websites to return backlinks to your website.
Networking Old School
Networking is still vital to business success. Join networking groups and socialize with other professionals to exchange knowledge and open your business to new opportunities.
Conclusion
As Internet-based insurance companies have risen to the forefront of recent industry developments, traditional insurance companies face new challenges. Agents worry about losing customers to Internet insurance companies. Therefore, to avoid this worry, many people hope to increase their efforts to attract new customers. Insurance marketing aims to facilitate this acquisition process.
When preparing for the agency’s digital marketing efforts, you must enhance the agency-a personalized value that network insurance companies cannot provide. The services provided by agents are only available to pure Internet customers, providing strategic advantages at the local or regional level. Agency insurance marketing must integrate this advantage by explaining how cooperation with brokerage firms can promote commercial benefits. Agents are the lifeblood of the insurance agencies. Now is the time for digital insurance marketing to reflect its importance in the ever-changing insurance field.