10,226%​ Increase in Organic Traffic YoY for an Insurance Company


increase in organic traffic in 12 months


increase in new users


increase in 1st-page rankings


increase in traffic value YoY


Home Services


Washington DC

Services Provided

Content Marketing

The Client

East Insurance Group is an insurance agency providing commercial insurance services to the DC, MD, NJ and NY areas areas.

Growth Summary

Sales focused content marketing campaign to increase industry traffic.

East Insurance Group contracted Search Pros to help them grow their organic traffic from Google.

After assisting with a new website design, Search Pros began developing bottom funnel content on the site to start driving traffic for the most important search terms

Despite the impact of COVID-19 and the seasonality of their business, East Insurance Group is currently receiving more organic traffic and leads during their low-season than they normally do during their high season.

The quality of the calls are better and the overall profitability is improving every month.

By ranking for terms related to their industry at the national level, East Insurance Group has proven to Google that they’re an authority in insurance.

Their competitors from a year ago are now in their rearview mirror with their sites set on new targets and further expansion.

"Isaac has built our rankings to top of the google page and we list higher than several fortune 500 companies with, lets say, "different" levels of resources than we have. What Isaac does is not a commodity."
david meltzer
David Meltzer
East Insurance Group

Featured Content Results

  • Page one for “commercial truck insurance” nationally
  • Page one for “bobtail insurance” nationally.
  • Page one for “semi truck insurance” nationally.

Want to See the Full Case Study Including Our Strategy?

Contact us if you want more details on how we ran this SEO campaign to get East Insurance Group these massive results.

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