Case Study

SMS Company Boosts Traffic by +300% in Less Than 9 Months

While we retained My SEO Sucks to help generate leads and long-term value through a focused SEO strategy, they went above and beyond and helped the business scale through marketing automation, digital PR and business consulting. This team gets legal marketing on a large scale.
Onwer of
CEO of Search Pros

Boosts +300% in Less Than 9 Months


When My SEO Sucks took on the campaign, one of the initial challenges faced was the lack of authority (linkbuilding), content and name recognition of the firm. The existing website, while brand new, was unfocused, slow and not optimized for lead generation. As part of the on-boarding strategy, My SEO Sucks put the following in place:
  1. Digital PR Strategy
  2. Prospecting and Guest Post Outreach
  3. Content Marketing Plan
  4. Fix Slow Page Speed Loading
  5. Optimize site for lead generation
  6. Email Marketing
  7. Sales Guidance
  8. Analytics & Tracking


SEO results are a race, not a sprint. The chart below shows the four phases we follow to obtain optimal SEO results.

Digital PR

As part of all SEO campaigns, My SEO Sucks incorporates quotes and mentions on high authority sources. This not only aids in the link-building process, but also provides social proof and legitimacy that the client can leverage.

Getting high quality links should be a focal point of any SEO campaign. With ClearWay Law, we put together a

unique pitch and sent 1000s of emails to legal-related sites, focusing on technical metrics, including: 30+ Domain

Rating, low spam score, minimum 1,000 search hits / month (based on AHREFs data). Like all SEO campaigns that

My SEO Sucks handles, the focus is on quality and not quantity.

Before signing on with My SEO Sucks, content was very thin, scattered, low quality and not targeted towards intent

based search terms. As a result, My SEO Sucks put a 1-year plan together to target intent based keywords through

location specific pages (i.e. Mississauga, Ottawa, Oakville, etc…) and more focused service pages.

To help with awareness, My SEO Sucks created 4-5 blog posts / month focused around long-tail keywords to drive additional traffic to the site (paired with re-marketing via Facebook / Instagram).

One of the challenges we faced at the onset of the campaign was that it could take anywhere from 8-15 seconds to

load a page. This can detrimentally effect the overall SEO.

My SEO Sucks moved all hosting to a client Digital Ocean account, setup proper caching and moved over all static

images to a Content Delivery Network (CDN). This cut loading times down to 2 seconds / page and improved overall
SEO substantially.

The first version of the website, while clean, provided very few avenues to collect leads. My SEO Sucks built and

installed Calendly to accept instant bookings through the site, setup chat through Zendesk and added several

forms and additional call-to-actions throughout the site.

As My SEO Sucks started growing traffic for ClearWay Law, leads and goal conversions were growing at an

exponential rate

While leads were flowing in for ClearWay Law, there were some issues with converting leads to customers (as

with most businesses). My SEO Sucks setup drip email campaigns that would automatically reach out to potential

While this is not typically in scope of what our firm does, we are committed to success and helping each client to

the extent of our expertise. Our firm concerned ourselves full service with our larger and enterprise clients.

As a start-up, ClearWay Law had to prove to its investors that money was allocated as efficiently as possible. My SEO

Sucks setup call, form and booking goal conversions via Google Tag Manager / Google Analytics to track where

leads were coming from.
Through weekly SEO reporting (provided on all SEO campaigns), the company owner and marketing team could

see in near real-time how the SEO campaign was performing.

As part of My SEO Sucks services, we also provide real-time keyword rankings data and real-time analytics via

Google Data Studio.

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