Getting high quality links should be a focal point of any SEO campaign. With ClearWay Law, we put together a
unique pitch and sent 1000s of emails to legal-related sites, focusing on technical metrics, including: 30+ Domain
Rating, low spam score, minimum 1,000 search hits / month (based on AHREFs data). Like all SEO campaigns that
My SEO Sucks handles, the focus is on quality and not quantity.
Before signing on with My SEO Sucks, content was very thin, scattered, low quality and not targeted towards intent
based search terms. As a result, My SEO Sucks put a 1-year plan together to target intent based keywords through
location specific pages (i.e. Mississauga, Ottawa, Oakville, etc…) and more focused service pages.
To help with awareness, My SEO Sucks created 4-5 blog posts / month focused around long-tail keywords to drive additional traffic to the site (paired with re-marketing via Facebook / Instagram).
One of the challenges we faced at the onset of the campaign was that it could take anywhere from 8-15 seconds to
load a page. This can detrimentally effect the overall SEO.
My SEO Sucks moved all hosting to a client Digital Ocean account, setup proper caching and moved over all static
images to a Content Delivery Network (CDN). This cut loading times down to 2 seconds / page and improved overall
SEO substantially.
The first version of the website, while clean, provided very few avenues to collect leads. My SEO Sucks built and
installed Calendly to accept instant bookings through the site, setup chat through Zendesk and added several
forms and additional call-to-actions throughout the site.
As My SEO Sucks started growing traffic for ClearWay Law, leads and goal conversions were growing at an
exponential rate
While leads were flowing in for ClearWay Law, there were some issues with converting leads to customers (as
with most businesses). My SEO Sucks setup drip email campaigns that would automatically reach out to potential
clients.
While this is not typically in scope of what our firm does, we are committed to success and helping each client to
the extent of our expertise. Our firm concerned ourselves full service with our larger and enterprise clients.
As a start-up, ClearWay Law had to prove to its investors that money was allocated as efficiently as possible. My SEO
Sucks setup call, form and booking goal conversions via Google Tag Manager / Google Analytics to track where
leads were coming from.
Through weekly SEO reporting (provided on all SEO campaigns), the company owner and marketing team could
see in near real-time how the SEO campaign was performing.
As part of My SEO Sucks services, we also provide real-time keyword rankings data and real-time analytics via
Google Data Studio.
